#KCAW2018 Kidney Cancer Awareness Week incorporating Green Friday on 9th February

We are are pleased to announce that Monday 5th February to the Friday 9th February will be our annual Kidney Cancer Awareness Week 2018 across the United Kingdom, #KCAW2018.
Through this week we want everyone to make as much noise as possible about kidney cancer, be disruptive and start conversations, get people talking about kidney cancer and how we can halt its march! Start by adding our special Kidney Cancer Awareness Week 2018 ‘twibbon’ which is available HERE to add to your social media profile picture to show your support.
#KCAW2018 will culminate with ‘Green Friday’. We want everyone to wear as much green as possible to show their support for all kidney cancer patients, their families and carers. We want to drive conversations and move kidney cancer in the the general awareness so the public are aware and GP’s, consultants and all medical specialists have kidney cancer high on their radar when patients present to them.
Despite being the seventh most common cancer in the UK: the fifth most common in men and the tenth in women, kidney cancer remains a relatively unheard of.  Each year, in the UK 12,500 people are diagnosed with kidney cancer and it accounts for three per cent of all new diagnoses. Forty-two per cent of kidney cancer cases are linked to major lifestyle factors; including smoking and obesity.
We will publish the findings of our Kidney Cancer Patient Survey 2017 with the objective of increasing the nation’s awareness and improving conditions for those with kidney cancer. Drawing on data we will raise awareness of kidney cancer, the importance of early diagnosis, promoting awareness that kidney cancer is a silent killer and to be aware of the

10 signs of kidney cancer:

1. Blood in the urine
2. Persistent low back pain
3. Pain in the side, between the ribs and hipbone
4. A lump or mass in the area of the kidneys
5. Persistent high temperature
6. Night sweats
7. Persistent cough
8. Tiredness
9. Weight loss
10. Loss of appetite

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As well as the publication of the survey, an online social media campaign will run in the weeks leading up to, and on the day with special messaging using the hashtag #KCAW2018 so everyone can instantly join the online conversation.
JOIN THE CONVERSATION, SPREAD THE WORD!
With this Kidney Cancer Awareness Week we want everyone to unite in the fight against kidney cancer, start a conversation and keep talking and ask the question; What will you do to ‘Make some noise about kidney cancer’ in Kidney Cancer Awareness Week 2018?
Use the social media hashtag #KCAW2018
Through this simple act we can make a difference and save lives.
We ask everyone to please support Kidney Cancer Awareness Week 2018.