Blood in Pee Campaign

New evidence about the number of times a woman needs to see their GP before being referred for diagnostic tests for bladder and kidney cancers and the high mortality rates in men suggest a need to increase awareness of the symptoms through a national campaign. It is estimated that around 1,000 deaths from bladder and kidney cancers could be avoided each year if survival rates matched the best in Europe.
The above facts resulted in selecting Blood in Pee as a national campaign which will run from 15 October to 20 November 2013. This campaign will be targeted at those aged over 50, and will include TV, radio and press advertising and some local events. The aim of the Be Clear on Cancer programme of campaigns is to raise awareness of the symptoms of cancer amongst the target audience, and to encourage people with those symptoms to visit their doctor earlier, with the ambition of driving earlier diagnosis.